You’ve launched ads, edited ads, tested creatives, briefed creators… and it still feels messy.
You’ve watched clients burn money on “pretty content” that didn’t convert.
You’ve sat on Zoom calls trying to explain why something worked, or didn’t — and felt unsure.
The difference between people who make content and people who lead creative growth is strategy.
And almost no one is sharing how to do it...
Until now.
You probably fall into one of these 3 categories:
Sick of getting blamed for poor results from bad creatives.
Tired of launching “winning” ad angles that die after 3 days.
Want to lead creative with data, not just launch ads randomly.
Want to step out of media buying and become the growth strategist brands trust.
Want to build ad creatives that generate real insights, and real results.
Burned out making 50 videos a week just for “content’s sake”
Sick of edits, tweaks, and “can you try it like this?” feedback loops with no logic
Want to get into the strategy room and command 4–5x higher retainers
Want to stop chasing one-off gigs and start owning creative direction
Want to be able to create ad creatives that make millions for your clients.
Content team is producing volume, but not results.
No system for testing or iterating creative.
Want to lead creative with clarity.
Want predictable wins, not lucky ones.
Train team to scale what works and fix what doesn’t
Install a structured creative testing system for your brand or clients.
Scroll pause!
You just want editing tutorials.
You just want to sell content by quantity, not results.
You’re not ready to run strategy with confidence.
You expect to get winners in within first 3 ads you create after completing the course.
You probably fall into one of these 3 categories:
AI is scaling production.
Brands want decision-makers — not just executors.
Metric Minded is the course that shows you how to go from launching or edit ads to leading creative growth.
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Metric Minded is a training program that teaches the highest leverage role in the content marketing industry.
We’ll show you how to:
Decode winning creatives using data, psychology, and structure
Build briefs that don’t just sound good, but perform good too.
Design tests that produce clear insights (not just “gut feelings”)
Scale strategies across brands, verticals, and funnels
And ultimately: become the person that brands trust with growth decisions
We know some shit:
I’m Josiah Coe, Head of Creative Strategy. I write, direct, and execute high-performing ad creative that drives millions in brand revenue, while leading a team of creatives to ensure every piece of content delivers results.
generated revenue
In attributed revenue for briefs and concepts I wrote and executed while leading my team of editors.
brands
Partnered with +30 brands ranging 6 figures/mo to 8 figure/mo brands.
Trusted by
I'm Matt Rupcic, Media Buyer/Creative Strategist with over 10 years of experience and over $70M in attributed revenue.
experience
If you know what's Power Editor, that's how long I've been in the industry.
Attributed Revenue
Generated through ads I've personally made.
Ad Spend Managed
On Meta, TikTok, TikTok Shops
Brands Managed
Managed Ad Spend and executed Creative Strategy
Trusted by
You probably fall into one of these 3 categories:
This will help you stay organized and show you a clear way to track progress, performance and learnings.
This swipe file will help you with ideation, when it comes to writing new briefs and improving existing ones.
There is no better way to learn, than seeing things in motion, watch how we ideate, execute and test creatives as we do it.
We got this course for our media buyers to help them engage more deeply in creative strategy discussions and better support our creative team. What happened instead is that they actually developed into creative strategists themselves. The shift has been massive, we basically unlocked new superpowers inside our team.
I’d highly recommend this course to any 8-figure e-com brand that wants to level up where it really matters right now: creative strategy.
Denis B.
CMO at Moon Magic
Nothing but good things to say about Matt and Josiah, they are true experts and the value they share in the course is unbelievable. After completing it, I got a much better understanding of the creative strategy which helped me and my clients generate a lot more revenue!
Amadej P.
Media Buyer at Pixory & Olora
Going through MM course really showed me what I was missing as a creative strategist and a media buyer. I spent years thinking I have it all, but only after this course I was able to say: Okay, now I REALLY know creative strategy.
Not only my results are better, my clients are more satisfied and I've got more clients - I actually enjoy being a creative strategist. I don't worry and stress anymore, because I know what to do when my results are down, how to fix a bad ad and how to approach an under-performing account.
All thanks to Josiah and Matt, their community and constant support!
Antonela B.
Freelance Creative Strategist
Yep, you read that right, this is not a default text or type.
We want YOU to become our next case study, your name needs to be on this testimonial wall.
Your name here.
Creative Strategist at AG1
As I work with different brands and creative partners, so I needed a repeatable way to connect data and storytelling. Metric Minded nailed it.It gave me the language, structure, and systems to collaborate better with contractors while keeping everything tied back to performance. Every creative test, every brief, every ad iteration now has way more intention behind it.Honestly, this course feels like a force multiplier for anyone running lean but thinking big...
Kristijan A.
Fractional CMO
I went from a media buyer barely spending $1k/day to taking over creative strategy for my client, and ended up scaling that same $1k/day account to $13k/day. Metric Minded is a MUST HAVE for anyone who wants to master creative strategy and improve their ad creative efficiency.
It practically allowed me to double my retainers, and my clients are super happy with my work!
Gordon D.
Freelance Creative Strategist
Learn Research, Briefs, Testing Frameworks, Performance Analysis,and Scaling Creatives.
See how to setup testing process for maximum efficiency and valid learnings.
For UGC, ad production, and internal content teams (ready to plug + play).
Internal reviews, testing calendars, Notion dashboards, Motion analysis flows.
Over 400 hooks to choose from for yournext video, based ondifferent formulas!
See how we analyze creatives from 7-figure brands using Motion, Meta, and TikTok data
Hop on a group coaching call with other creative strategists where we share new concepts!
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Learn Research, Briefs, Testing Frameworks, Performance Analysis, and Scaling Creatives.
Get started
Learn Research, Briefs, Testing Frameworks, Performance Analysis,and Scaling Creatives.
See how to setup testing process for maximum efficiency and valid learnings.
For UGC, ad production, and internal content teams (ready to plug + play).
Internal reviews, testing calendars, Notion dashboards, Motion analysis flows.
Over 400 hooks tochoose from for yournext video, based ondifferent formulas!
See how we analyze creatives from 7-figure brands using Motion, Meta, and TikTok data
Hop on a group coaching call with other creative strategists where we share new concepts!
Learn Research, Briefs, Testing Frameworks, Performance Analysis, and Scaling Creatives.
Get started
Give this template to any UGC creator and watch your content quality (and performance) shoot up. Clear structure, role-based prompts, and proven lines that pull real results.
The first 3 seconds of any ad make or break performance. The Hook Book gives you tested, scroll-stopping openers categorized by goal, format, and platform. Steal, tweak, test. These work.
Struggling with blank-page syndrome? This Notion doc is packed with proven creative angles that spark ideas, hit emotional triggers, and guide your content direction—fast. Whether you're scripting a UGC ad or concepting a VSL, this is your go-to inspiration board.
This plug-and-play notion dashboard gives you a clear overview of your creative tests. Organize, tag, and compare performance by hook type, format, offer, and more—so you’re not just running ads… you’re learning from every dollar spent.
No more messy test setups, wasted budgets, or data that means nothing. This SOP library gives you the exact step-by-step process we use to structure, launch, and interpret creative tests across Meta and TikTok.
Let’s talk money...
You’ve already paid far more than $497 — in lost time, plateaued retainers and the anxiety of not knowing what actually works.
One Time Fee
$497
Make your money back in a fraction of your first retainer.
Get MetricMinded course and all the bonuses below
Community Access
Course Lessons
Creative Strategy Consulting
Job Opportunities
Daily Strategy Tools
Lifetime Access
Join Now
This isn’t about “another skill.” This is the missing layer between execution and leadership.
The difference between being the person who takes orders, and the one who sets direction.
Benefits
Charge $3K–$10K retainers
Whether you have a team of 1 or 200, our shared team inboxes keep everyone on the same page and in the loop.
Benefits
Run creative systems for agencies & brands
An all-in-one customer service platform that helps you balance everything your customers need to be happy.
Benefits
Never be stuck doing execution again
Focus your energy on strategy and growth, while streamlined workflows take care of the day-to-day tasks.
One Time Fee
$497
Make your money back in a fraction of your first retainer.
Get Metric Minded course and all the bonuses below
Community Access
Course Lessons
Creative Strategy Consulting
Job Opportunities
Daily Strategy Tools
Lifetime Access
Join Now
If you complete the course, follow the system, and don’t feel more confident leading creative strategy — we’ll refund you 100%.
Show us you tried. If it didn’t shift the way you brief, test, or analyze creative — we don’t want to keep your money.
Because if this does work for you (and it will), you’ll make your money back in one retainer or less.
Refunds cover the full course price. Please note: any bank or card processing fees are non-refundable.
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Metric Minded is designed for media buyers, UGC creators, video editors, and content creators who are ready to step into a more strategic role. If you're tired of executing and want to start calling the shots , this is your path to becoming a Creative Strategist who drives real business outcomes.
Yes. The course is built to elevate creatives who already know how to make engaging content but want to connect it to strategy and results. If you understand how to grab attention but not how to turn it into ROI , this is for you.
You’ll learn how to:Write clear and strategic creative briefsAnalyze audience insights and ad performanceTest creatives like a scientist (not a guesser)Scale winning concepts and double down on what worksBuild creative systems and workflowsTranslate creative performance into strategic decision-makingAll built around real-world paid social strategy on Meta and TikTok.
This isn’t fluff. No “just be authentic” advice. This is systems, strategy, data, and frameworks straight from the field—built by creators who actually run performance ads, manage real budgets, and grow businesses.If you’ve ever been stuck wondering why your creative works—or why it doesn’t—this course shows you how to find answers and turn them into results.
Absolutely. If you go through the course and don’t feel like it’s elevated your thinking, your skills, or your career—just email us.
You’ll get a full refund. No hard feelings. No hoops.
You’re smart. If you want multiple licenses or team access, reach out—we offer bundle pricing for agencies and creative teams who want everyone speaking the same strategic language.
